Local Media Supports Community Foundation
Public Awareness Campaign

November 18, 2009: Members of the local media joined forces in helping The Community Foundation of Frederick County launch a six-month public awareness campaign that promotes the merits of local giving. The campaign, which includes newspaper, magazine, radio, television and transit advertising, examines the breadth of the Community Foundation’s philanthropic impact in Frederick County, educating the public of its ability to support one of the Community Foundation’s 600 active funds or to establish a fund that responds to a personal interest.

“The Community Foundation is the vehicle to bring an individual’s charitable desire to life – whether their particular interest involves the arts, education, health and social services, historic preservation, animal welfare or any other area that provides a benefit to our community,” said Andy Carpel, Chairman of the Community Foundation Board of Trustees. “Furthermore, the Community Foundation’s component funds not only benefit the community now but in perpetuity, because the funds are invested and only a portion of the funds are disbursed annually.” In Fiscal Year 2009, The Community Foundation of Frederick County awarded $3.8 million in grants and scholarships to nonprofit organizations and deserving college-bound students in Frederick County.

The public awareness campaign was organized and enacted by the Community Foundation’s Marketing Committee, chaired by Scott Grove, a past Community Foundation trustee. “Frederick County’s remarkable quality of life is in large part attributable to the philanthropy of our many generous citizens. Our local media has been equally generous in promoting the importance of philanthropy and collectively contributed more than $55,000 in print placement, radio and television air time,” said Elizabeth Y. Day, President of the Community Foundation. “Over the course of the six-month campaign, hundreds of thousands of local residents will be made aware of the impact that the Community Foundation has on all our lives.”

Local media participating in the campaign, which is now in progress, consist of Comcast Cable, The Frederick Gazette, Frederick Magazine, KEY 103 Radio, and WFMD/WFRE Radio. Grove also expressed his appreciation to others who helped make the campaign possible. These include local attorney Michael Day, Esq., who will air the spot as part of his NBC-25 television show, “Contemporary Retirement;” Andy Carpel, president of Carpel Video, which produced the television spot; Kurt Holter, local photographer; and Larry Viehmeyer, director of sales at Key 103 Radio, whose staff produced the radio spot.